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It's always a problem for the
author of a book to describe it to someone else. At worst it sounds like hype.
At best it's too modest to be of value. So I'll let other people do it for me.
Here's just a few of the many complimentary reviews, and gazillions of
testimonials and plaudits I've come across on my travels around the Web.
The first is by Bob McElwain - a successful and highly respected Internet marketer. He is also a published novelist with the critical eye of a hardened professional. So here's his review of MYWS which appeared in his Newsletter, STAT News. The second is by a great writer and savvy Internet Marketer, Azam Corry, who published a glowing review in his excellent 'Biz Bits' weekly newsletter. (Do yourself a favor and subscribe - it's excellent.) If I'd written these words, you'd have a problem believing me! ~~~~~~~~~~~~~~~~ Dance With Your
Customers? Dance you say? No, I didn't say that. Joe Robson said it in his new book, MYWS (Make Your Words Sell) just released by Ken Evoy. And yes, Joe means it. He encourages us all to dance with our customers. Take the time to get the steps just right. To really get in sync. Learn to anticipate the next move, need, or question. It's a fascinating idea, one of many pictures Joe paints vividly throughout this remarkable work. Here's another. Joe suggests collecting the headlines on your page into a separate file. Then study them. Do they collectively define the page? Do they do so in compelling fashion? Will each draw the reader into the content which follows it? This is grand insight. Most visitors will stick around long enough to read your headline, but that's about it. Something like 80% click off without reading a word of content. But what action do the 20% who continue actually take? They scan your headlines. Follow Joe's suggestions, and at some point your visitor will slow down enough to read a bit. And if there's a convenient link back to the top of the page, they'll take it. Then read with serious intent. The above may suggest this work is a collection of secrets about writing great ad copy. If so, let me be clear. There are no secrets here. No grand theories upon which to choke. All is simple, practical, and straightforward. MYWS is strictly a how-to-do-it-right piece. Joe has the answers here, backed with 30 years of experience. Further, Joe is an excellent writer. His work is super easy to follow. He tells it like it is. He says no more than is necessary. He leads the reader step by step through the basics so painlessly it seems only a delightful read. As with any real pro, Joe makes it seem his thoughts just naturally flowed from his mind to paper. But it is not so. And Joe would be the first to admit it. Writing isn't easy for anyone. And editing and rewriting are the hardest tasks of all. Yet that's what it takes. Joe makes this point very clear under the heading of "Slash & Trash." There are lots of terrific ideas here. Great stuff that can improve the quality of anything you write. Joe blew me away in the last third of the book. He asked me as a reader to join in. And together we 1) Defined a hypothetical product. 2) Defined our "ideal" customer. 3) Developed 92 significant benefits. 4) Then produced an entire site. Talk about wrapping with some snap. This hits like lightning. It's both a wonder and a wow. You are going to love it. If you have been working at it a while, you already know that learning what is needed to build a successful online business is not an easy task. And learning how to write solid ad copy may be the most difficult task of all. But if you follow Joe's lead, you will accomplish your goal in the quickest and easiest way possible. I read every single word in MYWS. So armed, I know what steps need to be taken, and that they will lead to ever greater success. Just follow Joe's lead, and he will do the same for you. For me, the great elegance of MYWS is in Joe's carefully crafted presentation. There's no preaching here. No teaching or prodding. Nothing of, "Hey, I'm right, so listen up." Quite the contrary. Joe is persuasive, just as is good ad copy. He speaks to you as if he was standing beside you, as both of you examine an idea. At each step, he persuades you the suggested approach is best. He does so by showing you it's so. He does not say, "Sell benefits, not features." Instead he shows you how to find the benefits. Once uncovered you are persuaded. That is, those who have not yet discovered the power in this approach, will see it in a glance. Joe will have persuaded you so completely, you will never again make the mistake of wasting your time trying to sell features. There is a tendency in reviewing a great work like this to be overly enthusiastic about it. Be assured this work is everything suggested above and much more. Frankly, it is not possible to overstate the quality of this book. Or to overstate the positive impact it will have upon both you and your business. As to flaws, there are none. It always lends credibility to a review to note a topic not covered well, or one overlooked. But I can't do so here, for I found nothing of the sort. I'll bet a buck against your dime, you won't be able to do so either! Ken Evoy is pricing the book dynamically. Which means I can not say what you will have to pay for it. But I can say it is invaluable and thus worth far more than whatever price you pay. My suggestion is to take the option to bid. Then place one dollar above the lowest recent prices shown in the graph. Click here for Ken Evoy's presentation of this outstanding work. Or just buy it! Bob McElwain Want to build a winning site? Or fix one that's busted? ~~~~~~~~~~~~~~~~~~ Great value. They could even ask Triple the amount they're asking for this course and it would be worth it. Once you start reading this material and applying the techniques, you'll be doubling or tripling your sales in no time. Michael Campbell. Author of "Nothing But Net". ~~~~~~~~~~~~~~~~~~~~ I've never seen a book lay out a precise,
'paint by the numbers' formula for copywriting like yours does. Your breezy (and fun!) writing style combined with your practical, to-the-point "Let's sell sumthin' on the Net!" approach is fantastic. You don't gloss over why we want to write better for the Net. And you showed me EXACTLY how to do it
- without any arm-chair theory or vague, I'll-let-you-figure-it-out hocus pocus. ~~~~~~~~~~~~~~~~~~~~~ MYWS!
is masterful! I love it! I've been trying for days to write this web
page on ebooks. In an hour I used MYWS's SWAT technique to make it
thousands of percent better. I'm going to take all my copywriting books
back. Why? MYWS! is the only one necessary. ~~~~~~~~~~~~~~~~~ "I
downloaded MYWS last night. I got up this morning and couldn't put MYWS
down. I spent the whole day reading it... A
Brilliant piece of work! ~~~~~~~~~~~~~~~~~ "I could
not put down Make Your Words Sell. I read it cover to cover, and boy, oh, boy,
I just don't have enough superlatives. I've always wanted to know how great
copy was written and now I know. Scratch that, I now know how to write my own,
which is much more important. ~~~~~~~~~~~~~~~~ I'm using
Make Your Words Sell to write Sales letters and website copy this week. The
SWAT technique is pure genius! This book is simply amazing. ~~~~~~~~~~~~~~~ Copywriting For The
Web Do you find it difficult to write good sales copy and ads? Laboring over your choice of words, only to find they don't create the impact you expected? You're not alone. Or perhaps you've studied "how-to" articles on writing sales copy, analyzed examples, and thought "Now I understand!" Yet still been unable to produce the same kind of powerful copy to boost your own sales? Yep ... I've been there too. We Need Help! Let me introduce you to Joe Robson I 'discovered' Joe after he wrote a complimentary note to me about Biz Bits back in February. A well-worded letter from a reader is almost guaranteed to arouse a publishers interest, and I decided to visit Joe's site. Here's A Guy That Knows How To Write! I found a collection of copywriting advice and information from someone who was obviously a veteran salesman. And one with a passion for the web. But what struck me more than anything else was his use of words. Powerful. Interesting. Entertaining. His writing is not only full of insights. It's compelling. Yet he uses language that anyone can understand. That anyone can relate to. Released yesterday, Joe's new book "Make Your Words Sell!" is in the same style. But it goes much, much deeper. Published by Ken Evoy, it teaches you how to write order-getting sales copy for the web. I sat in front of my monitor until 4am reading it. Devouring it. Hats off to Joe for a job well done: Simple and Direct. A Wolf In Sheep's Clothing. And EXACTLY what you and I need. It explains in great detail the methodology of creating effective web copy. And WHY it works. No Time Wasted On Trial-and-Error. No Need To Hire A Pro. From the essential processes involved before you write a single word - did you know there were any? - to the polishing of your final draft, and everything in-between. "Make Your Words Sell!" covers it all. A definitive guide to writing copy for the web. Definitive because it covers absolutely everything, in language absolutely anyone can understand. Web because it was written from the ground up for the web. Other copywriting books are based on offline direct marketing, which though similar, is not the same as web marketing. Joe is a marketer and copywriter with 30 years experience and his own successful business. BUT, most importantly for you and I, he has truly grasped how the web sales process works. You've Got To Get Into Visitors Minds. Online it's difficult to bridge the gap between yourself and your potential customer. You can't see them. You can't hear them. That makes it hard to lead them to the 'close' or sale. Joe shows you how to bridge that gap. He shows you how to think like your visitor, with your visitor, and ahead of your visitor. Understanding her mindset makes your job much easier. And that means you ... Make More Sales Joe's brilliantly simple "SWAT" technique enables you to see things from your visitor's viewpoint, and turn dull features into the exciting benefits they are seeking. Very Powerful Stuff. Yet so straightforward that even a complete beginner can do it. Pearls of Copywriting Joe also teaches you the tried and tested copywriting rules that do work online. And then shows you how to apply them. You also learn about: * Creating and honing your USP (Unique
Selling Proposition) All explained simply and clearly, with Ken adding comments from his own experience throughout. You get to practice all of your newly learned skills on a fictitious company, and there's even suggestions for a complete make-over of your own site. The Bottom Line? It's a book that makes you think, which although good, does mean it's not one you can zip through in a matter of hours. In my opinion, if you're marketing online in any way, this is a book you will benefit from, perhaps more so than any other. Why? Because ... The Internet IS Words. Whatever you want to sell online: * A Product. You HAVE TO use words to do it. On a Web site, via email, even in classified ads and pay-per-click search engine listings. All things being equal, effective copy is the Most Important Ingredient Of Making Sales Online. This is a book I wish I'd had long ago. It would have saved me many wasted hours. And increased my income substantially. It will do exactly the same for you, whatever level you are at right now. "Make Your Words Sell!"
Comprises Of Four Volumes: Learn a skill that will increase your income now, and continue to serve you well for the rest of your life. How many things in online marketing can you say that about? Precisely. The Price? Up to you. Seriously! Ken is using his new dynamic pricing system for "Make Your Words Sell!" You can either pay the Current Price or bid to buy it BELOW the Current Price. Cool eh? Click here to bid. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Read about the Bible of Web Copywriting here HOME | COPYWRITING TUTORIALS | COPYWRITING SERVICES ABOUT and CONTACT | MY BOOK | COPYWRITING RESOURCES MARKETING RESOURCES | FREE ARTICLES LIBRARY | TELL A FRIEND ©1998-2003 Joe Robson. All Rights Reserved
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