"The First Step To Multiplying
Your Profit Starts Right Here"

Here's your list of tutorials. Just click the arrow of your choice.

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How To Kick-Start Your Sales

How To Apply The Rules of the Game

How To Find Your Unique Selling Proposition (USP)

How To Write Stop 'em Dead Headlines

How To Write Sales-Generating Body Copy

How Professional Tips Squeeze Those Extra Sales

How to Write A Brochure That Tells and Sells

How To Write Sales Copy For The Web

Hard Or Soft-Sell On The Web?

Articles on all aspects of Copywriting.

Notice the theme running through each tutorial? Selling. Each tutorial is written specifically to help you squeeze every last drop of profit from your advertising and marketing copy.

I was a salesman before I became a copywriter. Selling is in my blood. And in all modesty (who me?) that's what makes me a cut above most other 'academic' copywriters. So if you're prepared to knuckle down and learn the principles that follow, you can be writing powerfully persuasive Copy that has your prospects glued to your message. Just apply the '3Rs'. The Right words, in the Right order, to the Right person. And do it with a smile!

At the risk of repeating myself, I shall do it anyway. Navigate the tutorials page by page in the order I have written them. Skipping the odd page here and there will break the logical 'learning' curve that I have attempted to introduce.

 If you're game, I am. So why don't we start at the beginning

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By Joe Robson and Ken Evoy

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