"Pull your Head out of the
Sand, and Face Reality"

Help! That's the most common word used in the Subject line of email enquiries I receive for my Copywriting services. This page will explain why.

I'll get straight down to the nitty-gritty. Are you dissatisfied with your present sales results? Or even worse, are you totally hacked off at the poor response to your Internet and off-line advertising? Then I suggest you do one of the following;

• Buy a hard hat and soldier on.
• Arrange a bigger overdraft and prolong the agony.
• Pack it all in and go back to your day job.
• Study my free Copywriting tutorials
• Buy my best selling book 'Make Your Words Sell'.
• Hire a professional Copywriter.

It's absolutely staggering how some marketers will spend small fortunes on Web designers, mailing lists, advertising space, banner exchanges, 'magic' software, (pause for breath)..... sophisticated tracking devices, search engine positioning and a hundred other things to increase the readership of their print advertising and web sites. Yet never even consider hiring a professional copywriter to actually SELL to the readership they already have!

It takes more than maximum exposure to sell your wares. That's how the term 'Junk Mail' was born. Because a lot of it is junk! And unfortunately most of it has found it's way onto the web. Sometimes I almost feel like weeping!

 Why do they bury their heads in the sand?

When will they ever wake up to the fact that it's words that shift product? It's professionally crafted phrases that persuade readers to buy. It's the written interpretation of the age old psychology of selling that funnels visitors to their order form - and beyond. Regardless of how high the readership.  

And a professional copywriter's skill can be the difference between making a modest profit, and generating the maximum possible sales from their advertising.

I’m Joe Robson and I’m a Professional Web and advertising copywriter. A good one. Heck why be modest – some say a really good one, and that includes my wife!

I'm talking about clients like Adrian Lambert of ACI UK- Database Software Developers- who wrote "I can now tell you that your copywriting skills, combined with our follow-up marketing efforts have resulted in sales which are 400% higher than any other previous campaign."

 There's no room for modesty in advertising

Now it’s not in my nature to be boastful or vain. But you are reading a Web page advertising my services. And modesty in advertising puts bread on no-one’s table. Yours or mine.

I believe that if you’ve got something to offer don’t just promote it – SELL IT! Not in a loud aggressive voice of course, but with a few professionally crafted and persuasive words. Words that SELL.

That’s what I do for my clients. And could do for you. They are astute business people who demand visible, measurable results from their advertising budgets. Not gold medals for artistic layout. Not a slap on the back from their peers for beautiful multi-colored graphic designs. Valuable as they are.

They demand the one most important thing that really counts – maximum sales. And it’s the words that do it - not the bells 'n whistles.

So that’s what I give them. Professionally constructed sales copy, crafted from 30 odd years of 'hands on' sales, marketing and copywriting experience.

And if you'd care to run through these old fashioned black and white pages, you'll discover how I can rejuvenate the profitability of your business in exactly the same way.

It could turn out to be the most profitable few minutes you've ever spent on the Web!

So if you can face up to a few home truths join me here